![]() ![]() ![]() Bianca is an award-winning advertising executive, best-selling author, entrepreneur and mother of four. He’s also a frequent speaker at digital conferences around the world on topics like data, innovation, connected storytelling and how companies can use data to future-proof their businesses.īianca Best is global managing director of Blink Consulting and strategic partnerships at MediaCom. ![]() Nathan is an industry-recognized marketing leader who works with agencies and clients to enable real-time data analytics that optimize the consumer journey across the online and offline worlds. Nathan Barling is global vice president of product marketing and head of evangelism at Salesforce Datorama. How to get better at listening to customer expectations and understanding changing purchasing behaviors.How to remain agile amid market changes and use measurement to develop data-driven strategies.Why it’s important to establish a marketing system of record.They discussed how data and performance measurement are required to maintain strong business and customer relationships. EMarketer was pleased to moderate a Tech-Talk Webinar featuring Nathan Barling, global vice president of product marketing and head of evangelism at Salesforce Datorama, and Bianca Best, MediaCom’s global managing director of Blink Consulting and strategic partnerships. ![]()
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